It has been announced that Kanye Wests, never formally released clothing line, Pastelle, will never be. Because of Kanye’s strong influence on and strong interest in fashion, we all though that this rappers clothing line would be the one to change the game. The hype on a brand that never released was huge and maybe that’s why it’s over. In an earlier post I gave my opinions on the brand on, what I presumed to be, the official Pastelle Facebook page. In my many responses to the questions, I mentioned that if this brand were to truly break the mold of every-other-brand, it would have to create more than hype. Hype sells, but also dies in due time. Apparently the phrase “hype kills” has never been more appropriate. So, so-long to what would’ve been Pastelle. I was never too found of that name anyway.
Source: Complex
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