All Gold Every Dream Olympic Shirt

While the Stacks & Stripes shirt is getting ready to be delivered next week, there are several Olympic sneaker releases coming out throughout the summer. That is why there is yet another Olympic inspired design. While this shirt will be shipped out around the time of the Retro Jordan Olympic 7′s, it’s design is not dependent on you owning those shoes. Much like the last tee, the All Gold Every Dream shirt’s design is universal enough to stand alone. Anyone, sneaker lover or not can purchase this tee to show support for team USA during the 2012 Summer Olympics.

This design was actually re-done. I felt the the original design, although simple, effective and to the point, was too much like what I saw other brands doing. I designed it months ago, but I hadn’t released it yet and then I began to see other designs much too similar. I’m not blaming anyone. It’s an obvious design direction to take when considering an Olympic graphic. So, I moved on to plan B.

At first I was going to use a white tee; Not becuase I thought it through, but because it’s my go to color for all of my designs. After staring at it and thinking it over I decided to go with a navy shirt. I’m always a little apprehensive to choose color shirts, becuase I’m a little too particular when it comes to the sneaker to shirt match up. However, with this shirt being for team USA, I’m not as concerned with the shade of navy since it’s not totally dependent on one sneakers design…….Oh and navy blue is also my favorite color.

The design is a parody on the famous Jay-Z phrase, “All Black Everything”. I saw this concept used for the first time on an Undrcrwn shirt for the Retro Cool Grey Jordan 11′s and I thought it was genius. I’ve actually attempted to use it some way on several shirt designs in the past, it just didn’t come across the right way. I didn’t want to use the whole phrase though. With Tecknicolor being a dream driven brand, I felt it only made sense for “Everything” to become Every Dream. So it reads ALL GOLD EVERY DREAM in gold text. This can have so many meanings, but here are the ones I was thinking of: The”American Dream” is as valuable as Gold, the Dream Team is a Gold medalist team, each of our dreams should be chased after like the Olympic gold medal. The shirt also features the Tecknicolor sheep cutout logo as the Olympic rings in white, red, and metallic silver.

I know the obvious design direction would be the basketball Team USA logo, but I couldn’t bare to even try to do yet another version of that design. I can’t count the number of those designs I’ve run across in the past 5 years.

Enough already.