Sorry for being MIA recently, but I’ve been in deep, learning, research and reflection mode as it relates to many things, as well as for my brand. It’s been a great experience. I’ve been discovering and learning a lot about business, branding, design, marketing etc and it has led me to the realization of which direction I want to move forward in with Tecknicolor. I’m not going to give away all of the details yet (like I really need to wait any longer) becuase it’s still in the making and some things are still being worked out. However there will be changes and they will be for the better.
One hint about what to expect from the brand is, that I’m very much disgusted with the declining state of sneaker culture today. I realize things change and evolve and I’m not saying I hate resellers, I actually appreciate a good hustle. However, what I can’t get with is the devaluing of sneaker collecting, the poor ethics, the rape prices, the lack of customer appreciation, and the lack of knowledge about the shoes on your feet while calling yourself a sneakerhead.
You’ll see small changes leading into big changes over the next few months and the current products will remain for sale in the store until the full revamp is complete.
Thanks for sticking with me.