Well, the brands aren’t working together according to my great plan for the release of the Nike Air Mag’s. However, Pepsi is paying homage to BTTF2 with their latest commercial in which they feature the hover board and the Halloween costume version of the infamous sneakers. Even though this isn’t a direct form of promotion for the Air Mag’s, it still builds hype for sneaker culture. They’re actually releasing the BTTF2 version of the Pepsi bottle in limited quantities. So, if you’re a fan of the movie you should check up on that.