Hello and Happy New Year….
I had the privilege of designing a logo for a really good friend of mine in Atlanta over the holidays. To get to know or befriend some people you have to put effort into understanding them, but there are few people who you click with instantly and my friend Jules is one of those people. For as long as I can remember she’s always been a bubbly, upbeat and positive person (not in the annoying way some people are though). Her joy is the infectious kind, the kind that makes you smile back.
I always knew she was into to make up. She’s actually did my make up when was a teenager (which I’m sure she doesn’t remember anymore) and she talked and read up about it, even back then. So, I’m not surprised to see her progress into a professional make up artist. We both grew up in a pretty traditional environment, so I understand the mental barriers that have to be overcome to shoot for a non-traditional career goal. The fact that she’s allowed herself to not just dream, but actually act on achieving that dream is a testimony in itself and is why I was so excited to help out.
I’ve always loved typography, but in the past few months I’ve really been making it a priority to work on my hand lettering and a make up artist logo seemed like the perfect opportunity to use my new skill.
We spoke about what she had in mind for the logo and we ended up agreeing that although she’s a make up artist the logo shouldn’t be completely make up focused. The idea behind this is that the same logo will still be able to be used if and when she expands her brand beyond make up. So I decided that the logo should be like an artists signature. Since make up artists don’t sign people’s faces this logo would be the signature. Every photo of her work can be stamped with this signature.
I used a crayola marker to write out the name a few hundred times in different styles and variations. There are several sheets of this, but 3 of the 4 I narrowed down to were on this sheet. There was one other version I liked from another set of writings. I combined it into the photo above in order for you to see the complete process in less photos.
I traced on tracing paper my top 4 picks (I forgot to take a pic of the sketched out versions, where I hand edited the imperfections) and inked over each one so I could see how it would look in vectored format and so it would be easier to work on after I scanned it in.
I narrowed those 4 down to these 2. I actually worked on the second version for a long time, but after a while I didn’t like it. It felt like I was trying to force something that just wasn’t working. So I got started with the 1st one, which had been my favorite all along.
After all of the editing, touching up and perfecting each detail I finally got something I really liked and that I thought she would like too. I sent it over and she loved it. If you’ve ever designed anything for anyone you know having someone love the first draft is not common. The client usually has all kinds of ideas, opinions and changes and then they don’t like their changes and want more changes. So, I can’t explain the level of joy you feel when you get approval on the first try, but trust me it’s great.
So that’s it. If you have any type based questions feel free to leave it in the comments or send me an email.
Please enjoy the rest of the mocked up photos which came from a google search and do not belong to me or Jules Artistry.