I’m long overdue for introducing the shirt for the release for the Retro Jordan Concord 11′s, that come out next month for Christmas. I have to say that these shoes are my holy grails. They are my all time favorite sneakers. I have purchased them every single time they’ve released and, of course, I will be getting the 2011 versions as well.

This is the very first shirt to feature the sheep mascot. I’m not sure if I intended for it to happen that way. I design so many things so much of the time, that I sometimes don’t remember that a lot of you don’t get to see the other yet to be or never to be released designs. So for me this is one of many.

The text on the shirt says  “Concord wishes and Tecknicolor dreams”. I got that from the slogan of the show Lifestyles of the Rich and Famaous. Every episode the British dude used to say “Champagne wishes and caviar dreams” (he had a very distinct voice and I can do a great impression).  Because the shoes design was inspired by spats which were popularly worn in the 30′s and 40′s by gangsters (at least in the movies), tuxedo wearers and other fancy clothing types, the shoe is often thought of in close ties with  formal wear. Formal wear makes me think of fancy people, doing fancy things, wearing fancy pants. So, this is what brought me to this slogan.

Seeing as how I don’t drink and know nothing about champagne, I wasn’t able to come up with anything very clever that actually related to champagne or caviar for that matter. However, I did have this pic I took of a vintage coke machine on my phone in Cracker Barrel from a while ago. Who would believe one of my random useless pics would be useful later? The thing that stood out in my mind were the words “ICE COLD”. As you know one of the key selling points of any Jordan 11 colorway is the icy sole. So I thought I was really on to something. So, after pushing out a kazillion Coke inspired designs that I’m much to lazy to post right now. I remembered this:

The infamous Karl Lagerfeld, head designer for Chanel, designed a Coke bottle featuring his silhouette, wearing his signature black as white garb. How can you get any fancier than Karl Lagerfeld?

I replaced Karl with my sheep mascot as fancy tuxedo wearing waiter. He’s carrying a tray with a Concord Cola bottle in an X shaped bucket of ice. The ice is the same color of the soles of the Concord 11′s on his feet. Beside the X ice bucket is a champagne fluke which is an I…..and there you haave the Concord Jordan 11′s design.

This shirt will be up for presale on Concord (Black) Friday. If you order this shirt during the presale period you will also receive a custom tee with your name on it. The Unike’d College Fund shirt. There are only a certain amount available for free with the Concord Cola tee and after those are gone the Concord tees will be sold alone.

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