I read a lot of business related magazines and in this months Inc. Magazine the CEO of Karmaloop, Greg Selkoe, in feature in the “How I Work” section. They seem to emphasize the fact that he was diagnosed with ADHD as a kid. He says that he’s able to focus intently on one thing for a while and move on to the next, so the ADHD has actually been beneficial to him in getting things done. There are a few things in the article that stood out to me. One was that he’s not an morning person. I’m not either so it’s comforting to know that someone is as successful as he has become and still hates getting up in the morning.

The other things that caught my attention was that he’s seems to have coined this a term describing a great majority of the the Gen Y demographic, verge culture.

In his own words :

These kids are so often misunderstood because of the way they dress or look. People say they’re lazy, disrespectful, or disinterested. But the opposite is true. The whole idea of verge culture is the convergence of many different cultures. These kids mix Indian bhangra music with hip-hop; they like Japanese anime, blaxploitation, and Steve McQueen. They are interested in art and social causes. They’re a minority, but there are a lot of them. And they’re global.

I hadn’t ever heard of verge culture before so I looked up the term and it basically described all of us who grew up with the internet, cell phone, social networking and with the world one click away. I’m kinda diggin’ the term becuase it gives a new way to look at, decipher and describe today’s youth, especially from a business standpoint. Since I’m a part of that market and I cater to the market I like the fact that it gives me a more in depth description of….me/you.

The article follows him through his typical work day and he explains the each step and process. He says he has an open door policy so people come in and chat with him all day with out a formal appointment. He seems like a cool guy. You can check the full article out here.