Heir Jordan is a new site that, as the video shows, is going to give us a glimpse into the life of Michael Jordan’s sons, Marcus and Jeffery Jordan. I guess they’re capitalizing on the hype that surrounds them based on their dad and from the looks of this video they’re going to include sneaker features as well. I saw this video on Nice Kicks first and I saw a lot of negative comments. If they don’t mind the slight invasion of privacy, then I don’t see what’s wrong with actually giving the people what they want and are going to ask for anyway. Everybody represents their own personal brand in someway or another (yes even you and me). The hype around them is never going to go away, so their personal brand has almost been partially created for them. As a business minded individual this seems like a natural progression into them creating their own sense of self, professionally, personally, and as I said, business wise. Also the name is pure genius.