I’m working with my good friend J-…..well for the purposes of this post you need to know him as Jimmie Westside. I’ve known him for years, but in comparison to me he’s a youngin (yes, I’m old) and I have ALWAYS said that when he gets a little more focused he’s somebody I know I’ll be able to work with when it comes to business projects, because we have compatible personalities (meaning we’re very random and goofy). Well, out of the blue while he’s away at college he texts me like, “I’m coming home this weekend, lets work on a blog”.  That was the start of his new brand Westside $ociety.

He has this hand sign he’s always throwing up which stands for the fact that he’s from the Westside of Flint, MI (FLINT TOWN!).  So he asked me to make up a logo for the sign to put on his blog. After I worked in out in illustrator, we loved it so much we ended up basically working on a mini business plan for an entire brand, Westside $ociety. The brand now in it’s beginning stages but, it’s going to serve as catalyst for all those who want to make a name for themselves. We’re all products of our society, so who better to represent that society or even redefine that society than you?

The t-shirts are coming soon, but right now he’s giving away free hand logo stickers, so if you want one before they’re all gone, you need to hit the site up or shoot him an email, jimmiewestside11@gmail.com.

Working with Jim West has definitely motivated me to be more proactive and enthusiastic in a lot of things related to my own brand. When I’m helping him, giving advice, working on deadlines and other plans I realize how much I’ve overlooked, put on the back burner, or neglected when it comes to my own business. He’s made me totally re-evaluate Tecknicolor and it’s a great thing. I’ve got a renewed drive and energy for the brand and it’s all thanks to Jimmie Westside.