Jordan Cement 4 Tee and Movie Poster

I have never actually owned a pair of Jordan Four’s before. February 18th will own my first, but definitely not my last, pair. I’m pretty excited about this release, but then I could say that about most of the sneakers I buy. As you can see in the design above, like most, I’m particularly fascinated with the cement print. I usually give a break down of how I came up with the shirt design and the whole design process, from sketch to shirt. However, I don’t always sketch out ideas before I take them to the computer and this was one of those times. So although there are a few variations of this design (I’ll post up the rejects later), there are no sketches to show. Some designs take a long while to think of and some immediately come to mind. The Power of Four tee is one of immediate ideas. The handle of the hammer says “Whoever wears this shirt, if he be worth, shall possess the power of…. ” and the you can see the word “FOUR” made up of cement with the hammer and shoe coming out of it.

I’m well aware of the over saturation of the sneaker related brands and street wear in general. I try my best to come up with designs that aren’t “typical” in an attempt to stand  out from the bunch. That’s not the easiest task when most of our favorite sneakers have a specific popular selling point or theme, like MARS or cement. These selling points are the familiar and identifiable attributes we buy the these shoes for. However, I believe there’s a way to be in line with the shoes best features while staying original. So I hope you enjoy my spin on the Four’s concept.

Since I decided to go my own route and do a Thor themed design, I figured it would be appropriate to sell movie posters as well. I didn’t know how this would go over, so only had one poster printed up and the rest are up for presale. I’m probably going to have a giveaway for the one I have on hand so stay tuned.